We invite you to the upcoming training session organized by DIH4CAT, the Digital Innovation Hub of Catalonia: “How to Position Your Company on AI Engines like ChatGPT.” It will take place on May 22nd, from 10:00 a.m. to 1:30 p.m. at the Foment headquarters (Via Laietana, 32, Barcelona).

This training offers a practical guide to understanding the new era of digital positioning driven by artificial intelligence. You’ll learn how ChatGPT and other AI engines are reshaping the way individuals and companies search online. By the end of the session, you’ll have the essential knowledge to position your company effectively on these AI-powered platforms.

What will you learn?

• How AI engines work in the digital ecosystem and how they are transforming online searches.
• The difference between traditional SEO and AI engine positioning, and how to apply effective strategies.
• How to optimize your digital presence so ChatGPT and similar tools recommend your company.
• How to adapt your website’s architecture and content to ensure AI engines can process and boost its visibility.
• How to explore the potential of creating your own custom GPT for your company.

The session will be led by Guillem Arbós, founder of Impuls, digital consultant, and expert in digital positioning strategies.

Objectiu de l'acte

• How AI engines work in the digital ecosystem and how they are transforming online searches.
• The difference between traditional SEO and AI engine positioning, and how to apply effective strategies.
• How to optimize your digital presence so ChatGPT and similar tools recommend your company.
• How to adapt your website’s architecture and content to ensure AI engines can process and boost its visibility.
• How to explore the potential of creating your own custom GPT for your company.

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