In recent years, digital transformation has led many companies to reshape their management models, prioritising data analysis as a key driver for decision-making and continuous improvement. In this context, we now frequently refer to data-driven organisations, new data-based business models, and the value that data brings to data-driven decision-making.

In this scenario, concepts such as big data, data analytics, artificial intelligence (AI), data science, and business intelligence (BI) have become widely established. However, beyond technology or analytical techniques, a key question arises: what does a company truly need to become a data-driven organisation and fully leverage the potential of data?

The Postgraduate course in Strategy, Data Governance and AI provides a comprehensive view of all the variables involved in building a data-driven organisation: a strong data culture, a business-aligned strategy, appropriate technology (including cloud environments and data architectures), data collection, management and quality processes (data governance), advanced analytics, and the application of artificial intelligence and predictive analytics, as well as decision-making and the monitoring and continuous improvement of processes.

Company strategy must be aligned across all areas with the use of data in order to leverage it in an intensive, efficient, and secure way. According to the McKinsey Global Institute, data-driven organisations are 23 times more likely to acquire customers, 6 times more likely to retain them, and 19 times more likely to be profitable.

Through this postgraduate programme, you will understand and master, from a business perspective, key concepts such as data governance, data management, data-driven culture, and the strategic role of artificial intelligence applied to business—skills that are increasingly in demand in the labour market. In addition, you will immerse yourself fully in these areas through a practical approach based on real case studies and applied projects, allowing you to transfer knowledge into real business environments.