Artificial intelligence and data analysis offer new opportunities to anticipate trends, optimize resources, and improve the management of business activities. In this session, we will explore how these tools can address specific challenges in the region and help create new opportunities.

The session “Bringing AI closer to the region. Turning data into opportunities” will provide a practical overview of the opportunities that AI and data analysis can create in areas such as tourism, agri-food, hospitality, culture, and the blue economy. Attendees will discover how these tools can help anticipate demand, improve customer management, and optimize resources through real-world experiences and use cases linked to the region.

Session programme

• 9:30 am – Welcome
• 9:40 am – Presentation of the Catalunya AI 2030 Strategy
  • Jaume Sastre, Project Manager at the Secretariat for Digital Policies of the Government of Catalonia
• 9:50 am – How to make AI profitable for your business
  • Núria Masip, Business and AI Consultant for SMEs and Self-Employed Professionals
• 10:15 am – Services, funding opportunities and successful examples for testing and adopting AI in your company
  • Pau Pamplona, Ecosystem Manager at DIH4CAT
• 10:35 am – Real-world experiences of AI applied to business
  • Marc Hernández, Founder and CEO of La Tempesta
  • Roger Huerta, Founder and CEO of SPASCAT
  • Tetiana Klymchuk, Founder of SomIA

Moderated by Tània Carrobé, Director of Analític Lleida

• 11:30 am – Networking session
• 12:00 pm – End of the session