If your company is considering entering the Chinese market or is already operating there, intellectual property (IP) may be one of its most valuable assets. It is therefore essential to address IP protection and management from the early stages of your internationalisation strategy.

In this practical session, the China IP SME Helpdesk, in collaboration with ACCIÓ, will provide a clear and accessible overview of the key aspects that European companies should consider when protecting, managing and strategically leveraging their intellectual property assets in China.

Through practical recommendations, real-world examples and key DOs & DON’Ts, the session will address topics such as:

• When and how to protect a trademark, patent, design or other IP assets in China.
• Why it is important to take action before entering the Chinese market.
• Key differences and considerations compared with the European system.
• Common mistakes that may put a company’s intangible assets at risk.
• Practical recommendations for working with business partners, manufacturers, distributors and other third parties.
• How to integrate intellectual property into a business and internationalisation strategy in China.

Programme

• 10:00 – Welcome and introduction (ACCIÓ)
• 10:05 – Introduction to the China IP SME Helpdesk
• 10:10 – Expert session “Protecting and Managing Intellectual Property for Businesses: Key Considerations for European Companies”
• 10:40 – Q&A
• 11:00 – End of the session