Small and medium-sized businesses (SMEs) can gain a lot from adopting emerging technologies in several ways. This may enable to develop new value propositions, optimize cost and revenue structures, or establish a competitive advantage.
However, despite businesses’ enthusiasm to embrace digital change, they frequently lack clarity on how to achieve it. According to data from the EU Commission, only 55% of European SMEs are at least somewhat digitalized (the objective is at least 90% by 2030), meaning that almost half of SMEs are not making use of the potential that digital has to offer.
This online session shed light on:
The webinar will be led by Thomas Klueter, Professor of Entrepreneurship at IESE Business School. He holds a Ph.D. in Managerial Science and Applied Economics from the University of Pennsylvania, an MA from the University of Pennsylvania and the University College Dublin, and a BA in Science from Duale Hochschule Baden-Wuertemberg. The session will be opened by Josemaria Siota, Executive Director at the IESE’s Entrepreneurship and Innovation Center.