European Digital Innovation Forum

  • Additive manufacturing and 3D printing
  • Advanced manufacturing and robotics
  • Artificial intelligence
  • Cybersecurity
  • Photonic
  • Smart connectivity
  • Supercomputing
  • Wednesday 09 November 2022 From 17.00 h to 20.15 h
  • Free

The adoption of emerging technologies by businesses has the potential to improve their products, services, and competitiveness. Yet, despite these potential benefits, not all small and medium enterprises (SMEs) have the capacity to undertake digital transformation. Last year, three out of five SMEs in Europe reached a basic level of digitalization, according to Eurostat data. However, a small percentage of companies successfully adopted emerging technologies (e.g., only 5% of EU SMEs used 3D printing, and only 6% used robots). How to make it work?

As one of the European Digital Innovation Hubs, the new DIH4CAT aims to boost the digital transformation of SMEs. Join us and discover more about:

  • how to build and scale a successful open innovation strategy within your SME
  • how to innovate with deep-tech entrepreneurs
  • interesting cutting-edge technologies for your business
  • resources provided by DIH4CAT to test these technologies in your company

Do not miss it!

IESE Business School organizes this event within the DIH4CAT project, with the collaboration of ACCIÓ. The DIH4CAT is a public-private consortium promoted by the Department of Business and Labor through ACCIÓ, Department of the Vice-Presidency and Digital and Territorial Policies, Foment del Treball, PIMEC, Eurecat, CVC, ICFO, i2CAT, Leitat, the Universitat Politècnica de Catalunya (UPC), the Barcelona Supercomputing Center (BSC) and IESE Business School.


Objectiu de l'acte

How to build and scale a successful open innovation strategy within your SME.

T'interessa si ets...

Director personnel of an SME, innovation management or a startup.


  • 17.00 h


  • 17.30 h

    Presentation of the DIH4CAT

    Joan Romero, Executive Director (ACCIÓ) - Mª Julia Prats, Professor of Entrepreneurship (IESE)

  • 17.45 h

    Building and scaling your open innovation strategy in an SME

    Beatriz Reyero, Global VP Corporate Strategy (eBay Ventures) - Gema García González, Corporate Venturing Open Innovation and TECH BD Director (Repsol) - Merce Girbau, Chairman & CEO (Girbau Group) - Mª Julia Prats, Professor of Entrepreneurship (IESE, moderator)

  • 18.25 h

    Exploring deep technologies’ use cases

    Bárbara Buades, CEO and co-founder (Meetoptics) - Irene Gomez Alemany, CEO and co-founder (Keybotic) - Thomas Klueter, Professor of Entrepreneurship (IESE, moderator)

  • 18.45 h

    Innovating with deep-tech entrepreneurs / startups

    Silvia Bruno De la Cruz, Chief Innovation & Technology Officer (Red Eléctrica) - Marta Antunez, Director Wayra Barcelona (Telefónica) - Mireia Torres, Innovation and Knowledge Director (Familia Torres) - Josemaria Siota, Executive Director at the Entrepreneurship and Innovation Center (IESE, moderator)

  • 19.25 h


  • 19.30 h

    Networking cocktail and end

  • The session will take place entirely in English (with the possibility of translation).