Foment presents the new digitalization training session within the DIH4CAT project, the Catalonia Digital Innovation Hub.
The course “Google Ads: learn how to create a campaign and measure its impact” will allow you to start implementing a good strategy with Google Ads tools, to position your business on the web and promote its visibility. We will learn about the types of campaigns that can be implemented, the pros and cons of using Google Ads and the tricks that facilitate alignment with marketing and business objectives.
We will also analyze use cases according to different sectors and we will see a framework to create our first Google Ads campaign in a successful way.
The session will be given by Casandra Vicente, CEO and co-founder of the first native digital brand in the Body Art sector, Oshun. Graduated in Advertising and Public Relations and with a Master in Digital Marketing and Social Networks, her professional career has focused on the world of marketing and sales, working for five years at Google’s European headquarters.
We will meet on Thursday 15th February from 9:30 to 13:00 in person at the Foment del Treball headquarters (Via Laietana, 32). It is essential to confirm attendance by filling out the form available at the following link.
Start implementing a good strategy with Google Ads tools, to position your business on the web and promote its visibility.