Artificial Intelligence is no longer the future — it is the present. And it is key to business competitiveness. In this context, this masterclass is targeted at executive teams and CEOs who want to gain a deep understanding of AI and apply it with a real strategy perspective.

This sessions is structured into two complementary blocks: a first technical part explaining the fundamentals of AI and how it works, and a segond strategic part focused on how to apply the technology to drive innovation and improve decision-making within organisations.

In addition, experts and member companies of DCA-IA will take part, sharing practical case studies and complementary perspectives, offering a real and applicable view of how AI is implemented in the business environment.

Programme

• Fundamentals of AI: Key concepts for decision-making. What AI is (and is not) today. Differences between traditional AI, machine learning and generative AI.
• Strategic vision: Current state and trends of AI in the business ecosystem.
• Technical implementation: Validation, monitoring and improvement of intelligent agents.
• Operational efficiency: Application of AI in industrial and production processes.
• Transparency and ethics: Key aspects of explainable AI for decision-making.
• Growth and scalability: Internationalisation strategies and digital business models.
• Success stories: Transfer of real-world experiences and lessons learned.
• Q&A session: Open discussion and questions from the audience.