The adoption of emerging technologies by companies has the potential to improve their products, services and competitiveness. However, despite these potential benefits, not all companies, and especially small and medium-sized enterprises (SMEs), have the capacity to transform themselves by incorporating advanced digital technologies. In 2023, three out of five European SMEs reached a basic level of digitization, according to Eurostat data. However, only a small percentage of companies successfully adopted emerging technologies (for example, only 5% of EU SMEs used 3D printing and only 6% used robots).
What can we do to enable more SMEs to accelerate their innovation cycle? As one of the European Digital Innovation Hubs, the European DIH4CAT project aims to drive the digital transformation of SMEs through open innovation. Join us and discover:
17:00 - 17:30
17:30 - 17:35
Josemaria Siota, Executive Director of the Center for Entrepreneurship and Innovation (IESE Business School)
17:35 - 18:05
18:05 - 18:35
18:35 - 19:05
19:05 - 19:10
Prof. Mª Julia Prats, Academic Director, Center for Entrepreneurship and Innovation (IESE Business School)
19:10 - 19:45