After a successful first edition, the Digital Transformation Programme for the Automotive Industry returns, providing the tools to understand how the technological challenges of the automotive value chain, the new business models and the trends of today’s society lead to digital transformation as the keystone for the industrial future of this sector, to reach the concept of the smart factory or smart process.

The programme will address the current situation of the automotive sector, new trends and new business models, the necessary transformation of the value chain towards sustainability and personalisation, the focus on the customer at the centre of everything, and the decisive importance of competitiveness in production and distribution processes make the digital transformation of the sector fundamental and urgent.

Objectiu de l'acte

Address the current situation of the automotive sector, new trends and new business models, the necessary transformation of the value chain towards sustainability and personalisation, the focus on the customer at the centre of everything, and the decisive importance of competitiveness in production and distribution processes make the digital transformation of the sector fundamental and urgent.

T'interessa si ets...

The programme will provide the necessary vision, methodology and knowledge, in technology and digital strategy, for managers and executives in the automotive sector and related companies to be able to design and implement digital transformation strategies in their companies. No specific technological knowledge is required, the contents will be presented in a form and level of detail appropriate to those attending the course.