The adoption of emerging technologies can enormously benefit small and medium-sized enterprises (SMEs) in a variety of ways. It allows to achieve competitive advantage through the creation of new value proposition, impacting the SMEs’ traditional revenue and cost structures. Yet, despite the willingness of companies to embrace digital transformation, they often have a blurry understanding of how to start. As for the EU Commission’s data, only 55% of European SMEs have at least a basic level of digitalization (target: at least 90% by 2030), indicating that almost half of SMEs are not availing of the opportunities created by digital.
This online session aims to explore:
The webinar will be led by Sandra Sieber, Professor of Entrepreneurship at IESE Business School, and opened by Josemaria Siota, Executive Director at the IESE’s Entrepreneurship and Innovation Center.