Small and medium-sized businesses (SMEs) can gain a lot from adopting emerging technologies in several ways. This may enable to develop new value propositions, optimize cost and revenue structures, or establish a competitive advantage.

However, despite businesses’ enthusiasm to embrace digital change, they frequently lack clarity on how to achieve it. According to data from the EU Commission, only 55% of European SMEs are at least somewhat digitalized (the objective is at least 90% by 2030), meaning that almost half of SMEs are not making use of the potential that digital has to offer.

This online session shed light on:

• how established and emerging firms manage technological change,
• how to scale your business and financing strategy in these environments,
• and how to develop and commercialize new technologies.

The webinar will be led by Thomas Klueter, Professor of Entrepreneurship at IESE Business School. He holds a Ph.D. in Managerial Science and Applied Economics from the University of Pennsylvania, an MA from the University of Pennsylvania and the University College Dublin, and a BA in Science from Duale Hochschule Baden-Wuertemberg. The session will be opened by Josemaria Siota, Executive Director at the IESE’s Entrepreneurship and Innovation Center.

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  The session will be in English and organized as part of the private-public consortium DIH4CAT, in which IESE partners with ACCIÓ, CTTI, EUT, CVC-CERCA, I2CAT, UPC, BSC, ICFO, LEITAT, FOMENT, and PIMEC. DIH4CAT is a project funded by the European Union Digital Europe ​Programme.​